Originally introduced as a replacement for Jute, Textron is now recognised as a world leader for sponge rubber carpet underlay. Around 80% of UK sponge rubber underlay products are backed with it. Equally, latex foam underlay products have relied upon its construction to provide consistency, performance, process ability and natural good looks. Based on unbleached Kraft sourced from Scandinavian forests where harvesting and replanting is strictly controlled it makes good environmental sense. Equally, its natural appearance and ease of printing make it the number one choice on aesthetic grounds. Brand differentiation through printing has long been a feature of Textron.